VIVA ESPAÑA - Celebrating Spanish Elegance with EVOK for the 3rd Edition of ''Back to Brach: Good Vibes ONLY!''
- gabriel ribeiro
- May 2
- 3 min read
Updated: Jul 18
Decoding our artistic themes
Explore the well-kept details behind the creation of our unique artistic performance.
BRIEF AND INSPIRATIONS VIVA ESPAÑA
The Creative Genesis
For this 3rd edition of Back to Brach: Good Vibes Only, in collaboration with EVOK, the challenge was to capture the vibrant essence of Spain while maintaining the refined spirit of the event.
The goal with this event was to offer 2,500 guests an immersive experience blending tradition, modernity, and festivity. Taking inspiration from the cultural richness of Spain we had the idea to make a fusion of tradition and modernity. Viva España
A FUSION OF TRADITION AND MODERNITY
A concept inspired by the cultural richness of Spain...
SET DESIGN
A journey through Spain with and scenography
Every space of the Brach Hotel was designed to transport guests into a unique world. An outdoor scenography inspired by Barcelona’s Plaza Real, designed to fully immerse guests in the event’s atmosphere.
An elegant 'Spanish Arch' photocall, a perfect blend of tradition and style.An elegant 'Spanish Arch' photocall, a perfect blend of tradition and style.
To bring this vision to life, the street was completely closed off to accommodate a real fountain, an XXL red carpet, and lush installations of flowers and palm trees. An elegant “Spanish Arch” photocall, a perfect blend of tradition and style.
FROM THE IDEA TO REALITY
THE ELEGANCE OF MATADORS
Reimagined in Haute Couture style.
The dancers brought the spirit of the Spanish matador to life with dynamic performances and immersive walk-through scenes, perfectly embodying the event's theme. Their costumes, inspired by the traditional attire of toreros, were reimagined with a couture touch: each dancer showcased a unique color, harmonized by intricate black lace embroidery embellished with shimmering rhinestones.
THE GRADE OF SEVILLANAS
With costumes reflecting Andalusian folklore and contemporary glamour.
The concept featured three dramatic, voluminous, and elegant silhouettes inspired by traditional Sevillian flair, showcasing the beauty and movement of Sevillanas with a modern couture twist.
THE ENERGY OF IBIZA
Adding a modern and festive twist.
We imagined vibrant, festive dancers capturing the energy of Ibiza's festivals and clubbing culture, all while exuding style and glamour. This concept brings three artists to life, offering a fresh and modern take on Spain, engaging guests and inspiring everyone to join the celebration.
THE EMOTION OF FLAMENCO
To bring the soul of Flamenco to life, the concept involves inviting an authentic Flamenco group from Barcelona, featuring four talented dancers.
The goal was to infuse the event with genuine emotion and intensity through powerful and heartfelt performances of this iconic folkloric dance, deeply rooted in the cultural heritage of the Iberian Peninsula.
DID YOU KNOW...
For this event, we traveled all the way to Barcelona, Spain, to handpick the fabrics and accessories used in some of our creations!
SHOW TIME!
All the way from Barcelona to Paris, our Flamenco dancers brought their fiery passion to the Back to Brach party and set the dance floor on fire! It was a pleasure for us to be able to bring our ideas to life thanks to the collaboration of all the behind-the scenes talents and artists.
SEE MORE ON INSTAGRAM
Images : Pinterest, EVOK, Rêvarte Entertainment, Hugo Véricel & Jérémy Bauchet pour RêvARTe
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